1. Estimate long-term CDR needs for reaching net zero targets. This may differ a lot between sectors. 2. Set near-term, annual delivery or budget-based targets aligned with long-term needs. Consider setting monetary targets in the short-term to avoid too early cost competition in the nascent CDR sector. Follow the “like-for-like” principle and match the permanence of CDR to the emissions, e.g. only durable CDR for fossil emissions. 3. Budget for CDR and wider climate support. Consider using an internal carbon fee to finance both CDR and other Beyond Value Chain Mitigation (BVCM) actions, adjusting it over time as targets evolve. 4. Contract CDR. Support a diverse range of CDR methods, rather than just the cheapest, to drive innovation, spread risk, and grow the market. Consider a “catalytic buying” approach to prioritize neglected opportunities. 5. Communicate transparently by publicly disclosing plans, progress, and challenges. By following these steps, companies can strengthen the credibility of their net zero commitments, build internal expertise, secure future CDR supply, and help drive the broader ecosystem toward the scale and innovation required to meet global climate goals.