Supporting gaming studios for the Green Game Jam
Supported by Milkywire in 2023, the Green Game Jam challenged gaming studios to incorporate 'green activations' into their games allowing players to support biodiversity and climate action.
$370K+
Total funding raisedTotal amount donated by players and studios during the Green Game Jam.
14
Gaming studiosParticipating gaming studios featuring 41 games activated.
3,600+
Donations by playersTotal number of donations by players.
Gaming for climate action and biodiversity
The Green Game Jam is organized by the Playing for the Planet Alliance, a United Nations Environment Programme-facilitated initiative. The goal of the Jam is to inspire climate action among millions of players worldwide through games they know and love. In 2023 the Green Game Jam partnered with Milkywire to protect vital ecosystems and promote environmental awareness.
"Too often, nature is taken for granted. It’s seen as a ‘forever asset’ that we don’t need to worry about, often serving as just an epic stage that serves as a backdrop for game play. This year we wanted to try and change that and set studios the challenge of pulling nature into the foreground so that a bridge is built so players can connect, care and then act for nature." - Sam Barratt, Co-founder Playing for the Planet
Sam Barratt, Co-founder Playing for the Planet
Milkywire solutions for the Green Game Jam
Donation and feedback APISeamless checkout integration to captivate your customers and build brand loyalty
Diverse portfolio of projectsVetted projects feature diverse strategies for tackling climate, nature, and biodiversity action
Hosted sustainability pageEasy to build, plug and play campaign pages to build engagement, helping scale partnerships
Safeguarding unique ecosystems
Milkywire spearheaded the theme Protect and Restore Wildlife, focusing on the conservation of three crucial ecosystems under environmental threat. Each ecosystem supported two projects on the Milkywire platform and showcased a wildlife mascot for the area.
The Amazon
The Himalayas
Western Indian Ocean
Enabling In-Game Donations
Milkywire equipped gaming studios with the tools to facilitate in-game donations directly through our API integrations. Gaming partners used the Impact Portal to create customized sustainability pages, enabling players to make donations seamlessly.
Donation API creates contributions based on in-game purchases
Customized sustainability pages tailored for gaming studios
Participating Green Game Jam partners
During 2023, 14 gaming studios joined the Green Game Jam, featuring 41 different games taking on the challenge to integrate an environmental activation into their gameplay. Other thematic and industry partners contributing to the event included Google and Internet of Elephants.
Ready to talk impact?
Let’s have a conversation about how we can support you in fulfilling your climate and nature commitments.
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