What is Milkywire?

Milkywire is a technology-driven giving platform that makes contributing easy, accessible, and engaging for companies who care about the environment. Unlike other charity organizations and giving platforms, Milkywire provides rewarding, transparent, and personalized feedback on contributions.

Is Milkywire a charity or NGO?

Milkywire is not a charity or NGO but a registered Swedish company.

How could my organization benefit from being on your platform?

Milkywire has a global audience that allows you to connect, fundraise, and educate on the issues you work with. We also help you reach out to potential partners and donors, providing guidance on marketing, content creation, and more so your organization can focus on what it does best – saving the planet.

How does Milkywire differ from other donors or organizations?

Milkywire itself is not a donor or organization but a platform for creating impact. We let donors directly influence where their money goes and support multiple causes they care about in one place. We show the actual work done in the field in our appthrough content reports, and we track where the money goes for full transparency.

How does Milkywire drive donations to impact organizations?

Milkywire helps organizations get funding through private and corporate donations. Companies and private individuals can support our "impact funds," which encompass initiatives driven by organizations working under a specific theme.

What types of initiatives does Milkywire represent?

Milkywire supports a wide range of initiatives, from locally-rooted civil society organizations to pioneering carbon removal start-ups to advocacy and policy networks. We focus on initiatives connected to the environment, such as saving oceans and seas, protecting wildlife, restoring forests and landscapes, supporting environmental defenders, and fighting climate change.

How much of each donation goes to the initiatives being supported?

90% of your donation directly supports our carefully audited, high-impact organizations. 10% covers platform and transaction costs. Of the 90% we disburse, up to 10% is spent on compliance and fundraising for the organization, while the rest goes towards their initiative budget. Our model is also audited annually by PwC.

Does Milkywire have a whistleblowing function?

Yes, the whistleblowing function can be found at www.milkywire.com/whistleblowing and can be used anonymously by anyone. Anything that you think might seriously affect Milkywire, our donors, or the organizations on our platform is worth reporting.

How does Milkywire select which initiatives to support?

Together with our impact partners we select high-quality initiatives that drive long-lasting positive impact. Impact partners source projects and we review and approve the proposed initiative. You can read more about this process here.

What are impact partners?

Impact partners are an essential part of a strategic partnership in the impact management work process, where we collaborate with a third party who is responsible for due diligence and quality assurance of grants to locally rooted organizations. The partnership aims to be strategic because it creates mutual business value through sharing of resources and information, enhanced efficiency, reduced risk, and enhanced support to local partners.

Can my organization apply to join the Milkywire platform?

At Milkywire, we work with impact partners to identify initiatives that align with our values and criteria. As a result, we kindly request that organizations do not submit unsolicited proposals directly to us. However, we will publicly announce when opportunities arise to submit proposals for our funds, and you may follow us on our social media channels to find out about future opportunities.

How does Milkywire select its corporate partners?

Milkywire cooperates with companies that share our values and ambitions regarding the environment and social responsibility. All corporations are screened before entering a partnership with Milkywire assessing various aspects.

Does Milkywire accept all donations?

No, Milkywire reserves the right to refuse or return donations from third parties that we do not deem aligned with Milkywire’s partnership policy.

Does Milkywire provide grants to organizations?

Although Milkywire is not a grantmaker, Milkywire manages the relationships with corporate donors and fundraises for the impact funds. Milkywire collaborates with impact partners for each impact fund, who provide grants to the organizations within the selected initiatives.

Who does Milkywire fund?

Milkywire is a technology-driven giving platform that enables companies and individuals to support environmental and/or climate-focused initiatives. These initiatives are selected by Milkywire and its impact partners based on their potential to create long-lasting positive impact. The funded organizations are vetted to ensure compliance with relevant local regulations, and are typically part of a portfolio of projects under a specific theme, known as an Impact Fund.

Does Milkywire support for-profit companies?

Yes, we have created the Climate Transformation Fund, which focuses on high-cost carbon removal projects, research initiatives, and advocacy and policy projects. Some of the initiatives selected for this fund include for-profit companies. However, all projects must be deemed aligned with our CTF policy.

How do I know how much funding my initiative has raised?

If you have an active initiative or are an Impact Partner, you can follow your donations and funding raised in your financial overview directly in the Milkywire app or on our website here. You can see how much funding is needed until you meet your goal, get an overview of your monthly support, and more.

How can my organization receive funds from Milkywire?

Funds raised through the Milkywire platform are directed to our Impact partners, who act as a grantmaker and ensure the distribution of the funds to the local partners that are part of the initiative. They also ensure that donations are properly tracked, both financially and from an impact perspective.

What are the reporting requirements by Milkywire?

Since we work with impact partners to ensure high-quality impact, most reporting requirements are within their responsibility. However, we require impact partners to report to us, and we require initiatives to submit regular content reports.

What are content reports?

Content reports are photo and video updates uploaded via our platform, showcasing the progress of your work in a transparent way. An initiative is encouraged to create content reports on a weekly basis but is required at least once per month.

What is the purpose of content reporting?

We use content reports for monitoring and reporting purposes so Milkywire can follow the progress of your initiative. Additionally, content reports give your donors and potential donors a chance to connect with you and follow your work and progress in real-time, encouraging additional support.

Who should create content reports?

Anyone working within an initiative may create content reports, but we prefer people who are in the field or are part of the implementation of the initiative.

How do I upload content reports?

You must have an internet connection to upload content reports. You map upload via your smartphone through our app or computer through our website.

Climate Transformation Fund - FAQ







Why did you create this initiative?

We believe companies should contribute to climate action but that there should be a greater focus on the expected effect of those contributions rather than on how many credits you bought.  This fund supports the different types of solutions needed to reach global net zero presents impactful projects in several areas, both within carbon markets and other areas.

How can companies contribute to the fund?

We are actively seeking contributions from more companies. If you are interested in being at the forefront of fighting climate change, please contact us. Some of the funds brought in will support projects already in the Climate Transformation Fund; some may be distributed to newly identified projects. Projects are supported via donations or the purchase of carbon removal certificates, not through making equity investments.

How should companies determine how much to contribute if they are not offsetting?

We recommend setting an internal carbon tax and using those funds to support climate projects. This ensures a connection between the pollution a company creates and the financial responsibility it takes for it. Our white paper provides guidance on how to set a fee.

Do you claim to create the greatest possible climate impact with the fund?

No. That is the aim of the fund and what we evaluate projects on, but it is very difficult to know beforehand which projects will prove to be most impactful. We cannot evaluate more than a small share of the numerous climate projects available globally and are sure to miss out on good opportunities. However, we strive to evolve the initiative, get tips and feedback, and find new projects to evaluate and support.

Are carbon credits bad?

Carbon credits offer a structured way to support climate projects. Some credits are high quality, but significant shares of credits sold are cheap low-quality ones. Even with high-quality credits, the problem lies in only focusing on buying a set amount of credits and making questionable neutrality claims rather than impact. Notably, carbon credits are not the same as offsets. Offsetting is a claim you make on the back of a credit, but there is no need to do so.

How much CO2 do you avoid/remove per dollar?

We try to find projects that get the most bang for the buck. This can mean buying carbon removals at a higher price today to help them become cheaper in the future or supporting credible environmental organizations to protect forests and plant trees. We try to quantify the effect of the contributions in our reporting, but the actual implication of a tonne of carbon avoided or removed differs significantly between solutions. Some solutions avoid releasing carbon in the short term, some capture carbon and store it permanently, and some lobby decision-makers to create regulation that stops emissions in the future. Read more about the framework for evaluating projects here.

What is carbon removal?

Carbon removal refers to various technologies and methods that remove carbon dioxide (CO2) from the atmosphere.

How effective is carbon offsetting in reducing overall emissions?

Carbon offsetting can be a useful tool, but it should not be used as a substitute for reducing emissions at the source.

How can companies reduce their carbon footprint?

Companies can reduce their carbon footprint through energy efficiency measures, renewable energy use, and carbon offsetting.

How can companies offset their carbon emissions?

Companies can offset their emissions by investing in carbon removal technologies, renewable energy projects, afforestation and reforestation projects, or by purchasing carbon credits from carbon offset projects.

How can consumers know if a company's carbon offsetting efforts are legitimate?

Consumers can look for certifications such as Verified Carbon Standard or Gold Standard, which verifies the quality and credibility of carbon offset projects.

Still have questions?

Feel free to contact us at hello@milkywire.com to clear up any questions you might have. Or leave your details here and we’ll contact you.