This privacy notice contains information about how we will collect, use and process personal data, with whom we may share such data and your rights in relation to your personal data. By personal data we mean any information that refers to an identified or identifiable natural person. In order to use our Services you must accept the content of this Privacy Notice. If you do not agree with this the content in general or any part of it, you should not use our Services.
We are responsible
This privacy notice concerns users of the Milkywire app, distributed at AppStore and Google Play, and users of www.milkywire.com (the “Services”), which is provided by Milkywire AB, company registration number 559156-8018, having its registered address at Sköldungagatan 6, 114 27 Stockholm (“Milkywire”), named in the notice as we or us.
Milkywire ensures that your personal data is handled with adequate security measures in order to protect your personal data against unlawful or unauthorized access.
Milkywire only gathers information that is needed to provide the Services to you and to make improvements for your benefit as a user.
Personal data that we collect
Data is both provided directly by you while interacting with the Services and collected indirectly (or passively) as you navigate the Services.
Information you directly give us:
Account details such as email, full name, profile picture
Payment details related to any financial requests or transactions you make while using the Services
Communications you send to us, including but not limited to, support requests, comments, or notifying us of any problems with the Services
Technical information indirectly collect about you:
Behavioral information indirectly collect about you:
Information regarding your use of the Services, such as engagement scores (“likes”, comments, messages) or other user generated content, and how users find
Information about how you interact with out online ads, including the website where you clicked on the ad, if you created a user account, and the first time you logged on to the platform
Please note that we are unable to provide the Services unless you provide the above stated personal data.
How we use your information and legal bases
We will process the information set out above for the following purposes and legal bases.
Purpose: To deliver the Service to you. Legal basis: Fulfillment of contract.
Purpose: To improve the Services. Legal basis: Legitimate interest.
Purpose: For internal operations, including troubleshooting, data analysis, and testing. Legal basis: Legitimate interest
Purpose: To manage support and questions from customers. Legal basis: Legitimate interest, or fulfillment of contact depending on the question.
How we share your information
We share your data with the following categories of third party service providers.
To enable payment as a part of our service. Milkywire uses third party partners to process payments (currently Stripe, Inc), and information submitted by you is collected and used by them in accordance with their privacy policies
To our data center and the servers of our host provider
To Facebook for login details, and ad tracking analytics for our online ads
To Google for 1) login details, 2) Firebase to allow on-platform login account creation, and tracking of email addresses among registered accounts to ensure that duplicate accounts are not created for one and the same email address, and 3) Google Analytics for our own internal analysis to help improve the platform further
We may also share your personal data with law enforcement agencies, public authorities or government bodies as required by law
Some of your information will be visible to other users on the platform, such as your name and comments you write to content posted by impacters. For avoidance of doubt, Milkywire will never share information with other users about your payment details, password, phone number, date of birth or other documentation for identity verification purposes, your IP address, private profile information, or any communications you send to us.
All data is stored encrypted in data centers in Ireland, by our host provider. Access to data and technology relating to user information is adequately protected and access limited to authorized personnel.
We store your personal data for as long as necessary to perform the Services to you, unless there is a legal obligation to store the data for longer.
Under applicable data protection legislation you have the right to:
Request access and further information concerning the processing of your personal data
Request that we correct, update or delete the processing of your personal data
You have the right to obtain a copy of the personal data that we process relating to you free of charge.
Certain personal information you can by yourself update by using the features available in the Services.
To exercise the aforementioned rights please contact us (firstname.lastname@example.org). In order to ensure that you receive a quick response, please state your full name and user name and the email address used for registration.
Responding to legal requests and preventing harm
We may access, preserve and share your information in response to a legal request (like a search warrant, court order or a subpoena or the like), or when necessary to detect, prevent and address fraud and other illegal activity, to protect ourselves, you and other users, including as part of investigations, if we have a good faith belief that the applicable law requires us to do so.
If you have any complaints regarding our processing of your personal data, you may first contact us, otherwise file a complaint to the Data Inspection Board.
Changes to the Privacy Notice
If your consent is required due to the changes of this Privacy Notice, we will provide you additional prominent notice as appropriate under the circumstances.
Milkywire AB Sköldungagatan 6, 114 27 Stockholm email@example.com
Last updated: 5 September 2019