Helping Klarna accelerate the path to global net-zero


Milkywire is proud to be a strategic partner of Klarna's sustainability initiatives since 2021, enabling Klarna to maximise their impact throughout their digital platform.



Our collaboration in numbers


$25m Total funding to date

Klarna's contribution to Milkywire's climate and nature funds to date

110k+ End consumers engaged

Over 110,000 end-consumers have donated to planet health

+12% Increase in consumer perception

Our partnership helped increase Klarna's environmental care perception by 12%

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Supporting Klarna to lead action towards climate and nature


Klarna has always had an ambitious vision of being the front runner in achieving global net-zero. The Milkywire partnership with Klarna is a multifold partnership which includes impact management of their corporate philanthropy, engagement of their 500,000 merchants and using their digital platform to reach their 150 million consumers.


Milkywire solutions for Klarna

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Industry tailored impact funds Portfolios of high-quality projects curated by experts, supporting positive change across multiple environmental topics

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Stakeholder reporting A dedicated space for you to monitor your impact and employee engagement via the Impact Portal

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Hosted sustainability page Easy to build, plug and play campaign pages to build engagement, helping scale partnerships

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Curated content

Get closer to impact with curated photos and videos directly from the field

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Simplified tech integrations

Fully documented tech solutions to help your developers get things up and running

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Donation and feedback API Seamless checkout integration to captivate your customers and build brand loyalty

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Employee Engagement

Monthly progress reporting from the field to engage your employees

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Climate Transformation Fund

Implementation of internal carbon fee based on your emissions to take your business beyond carbon credits

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Diverse portfolio of projects

Vetted grassroots initiatives to achieve your ESG funding targets

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Impact Solutions

Achieve maximum long-term CO₂ reduction or removal per dollar spent


Klarna has committed to a internal carbon fee to be invested in a charitable fund supporting pioneering projects through our Climate Transformation Fund.


The Climate Transformation Fund, established in 2021, focuses on innovative projects that accelerate global net-zero goals. We're committed to supporting new technical solutions, influencing climate policy for greater ambition, and scaling up nature-based climate projects. With 30 projects already backed and 15+ partners on board, we're paving the way for a more sustainable future.

  • Alignment with SBTi framework

  • In partnership with Gold Standard

  • Scientific framework guided by leading experts


How Klarna sets their carbon fee
3 mobile screens showing the user flow for top-up to climate with Klarna
SPOTLIGHT: customer engagement

Enabling 150 million customers to make real impact


Klarna is engaging consumers across different markets to drive donations by embedding our modules in their app.

  • Generating consumer donations by rounding-up purchases

  • Enabling donations with post-purchase banners

  • Consumers take responsibility for their carbon footprint in Klarna's app by making donations


Sustainable Brand index, Plus X award, Reuters insight Sustainable business
Recognized brand in sustainability

Credible impact that adds to brand value


Klarna was awarded Sweden's Most Sustainable Bank 2023 and Plus x Award for Sustainability in Future Proof and Strategy. Finalist in Reuters Responsible Business Awards for Net Zero Transition.

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"Milkywire has been pivotal in advancing Klarna's sustainability work to where it is today"


Salah Said

Head of Sustainability at Klarna

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Partner with us


Can’t wait to get started, or just curious to know more? Our partnership team based in Stockholm would love to answer your questions or explain our offering in more detail.


For impact organizations, read more here.